[07] PREQUAL TOOLS

Surviving the new economy means not wasting time.

When marketing means not just getting the phone to ring, but pre-screening prospects or allowing them to self-select. We are all years past the days when online marketing consisted of flat web pages with a picture and some text.

[06] SERVICE vs CUSTOMER SERVICE

Taking an Order, or Collaborating on Projects and Campaigns

A project may require only scheduling and production, and we understand that in many cases early delivery equals good service. However, not every call is the same.

[05] WATERCOLOR vs 3D COMPUTER MODEL

Traditional Media is the New Black (and you know how great you look in black)

Once a decision has been made that a color rendering is required, then the final choice is between watercolor and a 3D computer model.

[04] CONCEPT RENDERINGS

When you need artwork, but have no source materials…

We are frequently approached by clients preparing for project approval presentations, funding presentations, and other materials to support the early stages of development.

[03] SOURCE MATERIALS

“Do I have what it takes?” (Yes, you do!)

Every new project requires source materials of some kind. In general, the more that the provided set of source is complete and specific, the less effort it takes to establish a Scope of Work and a written estimate or proposal.

[02] PURPOSE AND USE

What the picture is FOR is more important than what the picture is OF

This is the biggest surprise in any initial conversation. The particular single-family home, multi-use or multi-unit development, office, or institutional building does not determine the price of a project. Be specific

[01] GETTING STARTED

Rendering for Dummies (Your mother and I still think your brilliant!)

So, you are here thinking about a rendering, or perhaps more broadly about marketing. Maybe you have seen a picture that you liked, or perhaps it is a matter of meeting the standard set by your competitors. Either way, you need some art. Now what are you going to do?

[00] HELLO WORLD!

Welcome to Architectural Art‘s new blog. We serve clients across the country with architectural rendering and illustration artwork in traditional and digital media. Clients also depend on us for the full range of bureau services whether that means brochures and direct mail production, web development and interactive media, or consulting on marketing budgets and scheduling.

ABOUT
Please see our ABOUT tab (at top) for a description of the features of this blog and connections to other Architectural Art resources online.

TWITTER
Follow us on Twitter for observations and reports about what we see in the market, and our new job activity. The five most recent tweets will display in “Frontline Reports” bottom-right.

Since we work in every state, the pattern of new work requests is something of an indicator of activity in the market as a whole. Many of our clients call us to ask: “What kind of work is everyone out there doing right now?” and the twitter feed intends to help answer that question.

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Visit us online at architecturalart.com
Initiate a new job, or send a request to: inquiry@architecturalart.com
Follow our tweets at twitter.com/archit_art

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