Rendering for Dummies (Your mother and I still think your brilliant!)
So, you are here thinking about a rendering, or perhaps more broadly about marketing. Maybe you have seen a picture that you liked, or perhaps it is a matter of meeting the standard set by your competitors. Either way, you need some art. Now what are you going to do?
Getting a rendering is not rocket surgery, but you will have some basics to walk through. Hopefully, this introduction and the topics that follow will give you enough information to feel confident about making a decision.
Your rendering project may be an individual art piece, or may contribute to a campaign with brand continuity, packaging and scheduling issues. Whatever the case, we are here for you and can be as involved as you decide appropriate for a particular project.
It might seem natural that calls are predominantly of one type or another. However, there are about the same number of people who know exactly what they want (and when they need to get it) as there are people who need to collaborate.
If you are an old pro – welcome back! It is always a good idea to review the basics.
Of course the first question will be “How much does a rendering cost?” The answer, while not simple, is easy to ascertain if you have this information:
- What are the purpose and use for the piece?
- Do you have a preference for media, or does the new artwork have to fit in with an existing campaign?
- Are source files available for review in generating a cost estimate and proposal?
- What is the degree of architectural complexity?
- What environmental or lifestyle elements will be required?
- Is there a package or a variety of rendering and illustration types required?
I encourage you to read the breakout posts on each of the above topics. It will save you time in the long run if you do a little research now.
Based on the above information, you can expect to receive a written proposal with a recommendation, a cost estimate, and a delivery schedule. Although helpful to the extent of knowing “how many zeros” a project scope will require, don’t rely on verbal ballpark estimates offered prior to review of source materials. Also, look for fixed prices on everything. If the scope of work is well defined, then you should never be exposed to hourly surcharges.
Proposals can include only specifically requested items, or a complete “a la carte” menu of available options. Comparing costs across the range of options can be a big help when determining the value point for a project, and the menu can be kept for future reference when considering an option not previously selected.
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